INGENUITY COFFEE ("we", "us", "our"), founded in 2015 and headquartered in Guangzhou, China, specializes in global specialty green coffee direct sourcing, custom green blend development, roasting quality control, and professional coffee training via Ingenuity Coffee Academy. Our official website (www.ingecoffee.com) displays origin green coffee products, academy courses, brand information, and provides online quotation and business contact channels.
This Privacy Policy is formulated in compliance with applicable data protection regulations. It explains how we collect, use, store and share your personal information when you visit our website, browse products, submit quotations, communicate via WhatsApp, inquire about courses, or subscribe to updates, as well as the rights you hold regarding your data.
By continuing to access and use our website, you acknowledge that you have read, understood and agreed to all terms of this policy.
1. Personal Information We Collect
"Personal information" refers to data that can identify a natural person. Fully anonymized data that cannot be linked to any specific individual is excluded. We do not intentionally collect sensitive personal information including ID numbers, biometric data, bank card details or health information.
We collect the following categories of data based on your interaction scenarios:
1.1 Information You Voluntarily Submit
•Online quotation form data: When you submit a green coffee quotation or business inquiry via the CONTACT US page, we collect: coffee type you are interested in, name, profession, country, email address, personal/company website or Instagram account, WhatsApp or phone number, and detailed message. Fields marked with * are mandatory. Without them, we cannot respond to your quotation or inquiry.
•Training enrollment data: When you inquire about or enroll in courses at Ingenuity Coffee Academy, we collect your personal details, contact information and course registration records.
•WhatsApp communication records: When you contact us via the WhatsApp entry on our website for business communication, we will retain chat records on the WhatsApp platform solely for business follow-up, order coordination and after-sales support.
1.2 Automatically Collected Technical Information
During your visit, website analytics tools and Meta Pixel (Facebook Pixel) will automatically collect necessary technical data, including device model, browser type, IP address, page browsing history, click behavior, session duration, ad source tags and language preference settings. This data is only used for basic website operation, traffic statistics, ad performance measurement and visitor experience improvement.
1.3 Cookies and Tracking Technologies
We use the following types of cookies and tools:
•Essential Cookies: Required for basic website operation, saving your language preference and maintaining form session status. They are necessary for normal website function and cannot be disabled separately.
•Marketing Cookies (Meta Pixel): Also known as Facebook Pixel, used to measure ad conversion, optimize ad delivery and run remarketing campaigns. Your website visit activities will be synchronized to Meta Platforms.
•Third-Party Embedded Cookies: Third-party components such as video players and social media plugins embedded on our website may collect part of your browsing data directly, governed by their own privacy policies.
You may manage, delete or disable cookies through your browser settings. Please note that disabling cookies may affect the normal use of certain website features.
2. Sources of Personal Information
•Directly from you: information submitted when filling out quotation forms, communicating via WhatsApp, inquiring about courses, or conducting business cooperation;
•Automatically collected: technical data captured by website analytics and ad tracking tools during your visit;
•Third-party service providers: necessary business data provided by partners such as website hosting, logistics and Meta ad platforms under service agreements.
3. Purposes of Using Your Personal Information
We strictly follow the principles of data minimization and purpose limitation, and only use personal information for the following scenarios:
1.Business Fulfillment Process green coffee inquiries, sample arrangements, order delivery and after-sales communication; respond to course inquiries and enrollment; provide custom green blend solutions based on your needs; and share business-related updates such as new harvests and farm auctions.
2.Marketing Communications Send you product launches, course events and industry updates. You may opt out at any time via the unsubscribe link in emails or by contacting us directly.
3.Website Security and Optimization Verify visitor identities to block malicious access and fraudulent activities; analyze visit data to optimize website layout, product display and bilingual browsing experience.
4.Legal Compliance Comply with applicable laws and regulations, respond to legitimate regulatory requests, enforce our website terms of service, and protect the legitimate rights and interests of both parties.
We do not sell your personally identifiable information to third parties. We only share necessary anonymized browsing behavior data with partners such as Meta for ad delivery and performance measurement purposes.
4. Rules for Sharing Personal Information
We only share limited and necessary personal data with third parties under the following scenarios:
1.Authorized Service Providers Including website hosting, logistics, email services and Meta ad platforms. We bind all service providers through agreements, requiring them to process data only per our instructions, adopt necessary security measures and prohibit use of data for other purposes.
2.Mandatory Legal Disclosure We will disclose necessary data within the required scope upon receiving legitimate orders from judicial or regulatory authorities.
3.Corporate Asset Restructuring In the event of merger, asset transfer or business restructuring, user data will be transferred as business assets and remain governed by this Privacy Policy.
5. Third-Party Websites and Content
Our website contains external links to social media and partner brands, as well as embedded third-party videos and plugins. Third-party platforms maintain independent privacy rules. We take no responsibility for their data processing practices. We recommend reviewing their corresponding privacy policies when visiting third-party sites.
6. Protection of Minors
All products and services on this website are intended for adult coffee professionals and consumers. We do not knowingly collect personal information from users under 18 years old. If a legal guardian discovers that a minor has submitted personal information to us, you may request deletion via the contact information below.
7. Data Security and Retention Period
We adopt industry-standard measures including server encryption, access control and regular backups to protect business data. However, no data transmission over the internet can be guaranteed 100% secure. We will take all reasonable efforts to protect your data security.
We only retain data for the minimum period required for business purposes:
•Green coffee orders and course records: 5 years (for financial, tax and after-sales traceability);
•WhatsApp business conversations: 3 years;
•Visitor behavior analytics data: 2 years. Expired data will be permanently deleted or fully anonymized.
8. Your Data Rights
Under applicable data protection regulations, you have the following rights regarding your personal information:
1.Right of Access: Request a copy of the personal data we hold about you;
2.Right of Rectification: Request correction of inaccurate or incomplete personal information;
3.Right to Erasure: Request deletion of your relevant personal data when no legal retention obligation applies;
4.Right to Withdraw Consent: If we process data based on your consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal;
5.Right to Opt Out of Marketing: You may refuse marketing communications at any time. After opting out, you will still receive necessary notifications related to orders and business.
You may submit requests via the contact information below. We will process requests within a reasonable timeframe, verify your identity when necessary, and will not discriminate against you for exercising your legal rights. If you disagree with our data processing practices, you may also file a complaint with the data protection authority in your country/region.
9. Cross-Border Data Transfers
For business operation and advertising purposes, part of your data will be transferred across borders:
1.Our headquarters is located in China, and business-related data will be stored and processed on servers within China;
2.Browsing behavior data related to advertising will be transferred to Meta’s overseas servers.
We will adopt necessary measures such as contractual obligations and security controls to ensure the security of cross-border data transmission and processing, in compliance with applicable regulations.
10. Policy Revision
We may revise this Privacy Policy from time to time due to business adjustments or regulatory updates. The revised version will be published on this page with an updated effective date. Your continued use of our website constitutes acceptance of the revised terms. In case of material changes, we will notify you via website announcement.
11. Contact Us
Data Controller: INGENUITY COFFEE
Physical Address: Room A312, 3rd Floor, Hongyu Tongchuanghui, Baogang Avenue, Haizhu District, Guangzhou, China
WhatsApp: +86 13450230254
Official Email: tom@lmtimportexport.com
For all privacy-related requests and inquiries, please contact us through the channels above.